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Free Olympic video feeds from 40 European broadcasters draw millions

1st August 2012

Eurovision Sports website allows viewers to tune in legally to coverage by all major broadcasters across Europe

A European Broadcasting Union website giving access to free and legal TV coverage of the Olympics by 40 broadcasters across Europe is attracting millions of users a day.

The Eurovision Sports website allows viewers to tune in to coverage by all major broadcasters across Europe and to the raw, commentary-free feeds of 12 main sports a day.

The special Olympics initiative involves the BBC along with all the public service broadcasters, which collectively purchased rights to the games across Europe including RTE in Ireland, TF1 in France, ARD in Germany, TVP in Poland and the IBA in Israel.

It means viewers abroad on holiday or business can go online to stream BBC coverage legally from overseas and it gives ex-pats living in London a rare chance to watch coverage of their homegrown stars without having to pirate the internet by accessing a foreign station through a proxy IP address.

The commentary-free footage is also proving popular with sports purists who do not want Gary Lineker or other presenters interrupting their viewing.

An EBU spokesman said the service is generating 2m live streams a day – this compares to the 925,000 requests for views of Danny Boyle’s Olympic Opening Ceremony on the BBC iPlayer on Saturday.

“It’s being promoted virally on Twitter and Facebook and by broadcasters participating,” he said.


The initiative is supported by the rights owners, the International Olympic Committee, and is being funded by one of the Olympic sponsors, GE.

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